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Get the Fresh Taste of New Zealand at the AEON Food Fair

Petaling Jaya, 14th March 2014 – Premium-quality New Zealand food and drinks will be the star at AEON supermarkets this March.

Shoppers will have the opportunity to enjoy great tasting products at the upcoming New Zealand Food Fair at selected AEON supermarkets*. The fair begins from 13th March 2014 until 26th March 2014.

“New Zealand is known internationally for its great tasting food which is produced with dedication to the highest levels of food safety,” says Matt Ritchie, New Zealand’s Trade Commissioner to Malaysia. “We’re offering products that are fresh, tasty and the choice of top chefs and busy Malaysian families alike.”

“Many Malaysians are already familiar with New Zealand products such as kiwifruit, milk powder and Greenshell mussels. With newer products coming into the mix, such as delicious Kapiti and TipTop ice-creams, premium New Zealand lamb and Calciyum yoghurts for kids, Malaysians can now enjoy an even greater assortment of New Zealand products at AEON supermarkets,” says Hiroko Yamada, Assistant General Manager of Foodline Merchandising Division, AEON Co. (M) Bhd.

While Fonterra being the largest dairy product producer from New Zealand showed its strong support of the event by going all out with attractive promotions on its popular brands - Anmum Materna, Anmum Essential, Anmum Lacta, Fernleaf, Solivite, Calciyum, Anlene milk powder, as well as Chesdale, Anchor and Mainland cheese range.

The food fair, themed ‘AEON Taste New Zealand’, will highlight several exciting new items, one of which is Pure South New Zealand lamb. Farmed free-range in the pristine landscapes of the South Island, Pure South lamb contains all of the essential amino acids for human needs, which makes it a high quality protein food. New Zealand lamb is also high in iron and B vitamins – the ideal food for a growing family.

Malaysians will also be treated to leading New Zealand ice-cream, Tip Top, now available in AEON supermarkets. Made with the world’s best cream, crystal clear water, succulent fruits and rich flavours, shoppers can savour ice cream made using Kiwi ingenuity and real ingredients.

Things get even better for ice-cream lovers as Kapiti introduce their range of premium ice creams. Kapiti ice-cream will be available for Malaysians for the first time at the New Zealand Food Fair at AEON.

All products at the food fair are certified halal. The New Zealand Food Fair is part of a series of initiatives, promoting products and services from New Zealand, organised by the New Zealand Trade and Enterprise.

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Contacts:
Zakimarhaini Bt. Mohd Said
PR Manager of AEON CO. (M) BHD.
03-9207 6246

Manisya Ismail/ Mohamad Syafrizal Mohamad Sharif
Corporate Communication Manager/ Institution Relations & Halal Executive
Fonterra Brands (M) Sdn Bhd
03-58851888

NEW ZEALAND TRADE AND ENTERPRISE (NZTE)
New Zealand Trade and Enterprise (NZTE) is New Zealand’s economic development and trade promotion agency. NZTE’s role is to help New Zealand businesses build strategic alliances and develop commercial relationships internationally. Through a global network of 45 offices, NZTE connects New Zealand businesses with the world - sharing opportunities, knowledge, experience and networks. New Zealand creates world leading innovations and solutions for key markets, backed by science and technology, which NZTE works to promote around the world.

NZTE help investors identify New Zealand-based opportunities and gain access to government and private sector contacts. NZTE connects international buyers and investors to industries in which New Zealand has a long-term sustainable advantage and to businesses with high growth potential - in particular, value-added food and beverages and knowledge intensive manufacturing. Additional areas of focus include services such as marine, aviation, health IT; and helping to grow businesses.

NZTE focuses on international opportunities that match New Zealand’s business capability and provide significant, sustained economic benefit to New Zealand.

About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, being the country’s leading retailer with 27 AEON outlets and 4 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community towards creating a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores across peninsular Malaysia strives to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of their target market needs, aided by optimal product-mix, AEON strives to surpass consumer expectations and enhance their experience every time they shop. Hence their tagline “AEON Enriching Your Lifestyle”.

AEON strongly supports environmental sustainability. It actively supports various causes, including recycling, energy conservation and tree planting, engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large. 

2014 marks a significant milestone for AEON CO. (M) BHD. with 30 years of excellence to boast, by staying relevant and competitive in the dynamic market. In commemorating its 30th anniversary, the celebration will continue to enrich lives of Malaysians and growing the nation with passion, love and inspiration.

For more information, please visit:  www.aeonretail.com.my or  www.facebook/aeonretail.com.

ABOUT FONTERRA
Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to many of the world’s leading food companies. Fonterra is also a market leader with its own consumer dairy brands in Australia/New Zealand, Asia/Africa, Middle East and Latin America. In Malaysia, Fonterra has been established since 1975 and today is a market leader in the retail dairy sector - particularly in adult and maternal milk, yoghurt and dairy products for the bakery and casual dining foodservice channels.

Leading consumer brands under Fonterra include Anlene, Anmum Materna, Anmum Essential, Anmum Lacta, Fernleaf, Solivite, Calciyum and Chesdale. Fonterra Foodservices is a market leader for the local foodservices industry with top-selling dairy products such as Anchor, Mainland and Perfect Italiano.

All of Fonterra dairy products here in Malaysia are Halal-certified by the Department of Islamic Development Malaysia (JAKIM) and recognised Halal body from New Zealand.

For further information, please visit our website at www.fonterra.com