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Setiawangsa, 2 December 2014 – Malaysian AEON Foundation (MAF), AEON’s charity arm that has been in operation for more than a decade, today launched its Online Donation in conjunction with the launch of ‘Back to School’ campaign that will bring 450 underprivileged children to shop at selected AEON stores & AEON Big outlets for essential school items in preparation for next year.

During the official launch ceremony, graced by Yang Berhormat Dato’ Sri Hasan Malek, Minister of Domestic Trade, Cooperatives and Consumerism, AEON CO. (M) BHD also announced the activation of MAF Online Donation System “E-Donation” – https://edonation.aeonretail.com.my, that allows the public to contribute and pledge their support for the less fortunate through online and mobile payment channels.

“AEON is all about reaching out, touching lives and changing things for the better. We are known to be the only retailer that has our own charity foundation in Malaysia. MAF runs all our major charity events and community services that have benefited thousands of people not just in Malaysia, but around the world in varying ways. With the launch of ‘Back to School’ campaign, we hope to be able to put a smile on some young faces by bringing them a little holiday cheer,” said Dato’ Abdullah Bin Mohd Yusof, Chairman of AEON CO. (M) BHD. & President of Malaysian AEON Foundation at the launch event.

The MAF will be funding close to RM200,000 for underprivileged children from six (6) orphanage homes and three (3) welfare centres which include Rumah Wawasan Sitiawan (Perak), Rumah Kebajikan Kanak-Kanak Sanathana Dharma Ashram Sitiawan (Perak), Persatuan Kebajikan Anak-Anak Yatim Alam Damai Cheras, Cornerstone Homes Semenyih, Persatuan Kebajikan Sri Saradha Dewi Illam, Rawang, Pusat Kebajikan Kalvari Johor, Persatuan Kebajikan Projek Perumahan Rakyat (PPR) Seri Cempaka Pantai Dalam, Persatuan Kebajikan Anak-anak Setiawangsa & Asrama Penyayang Nur Iman Setapak to shop for essential school supplies like uniforms, school bags and stationeries at various AEON stores & AEON Big outlets during this school holiday.

Besides running charity events and community services under AEON, MAF also places the importance on raising funds through Malaysian AEON Foundation Fund for the purpose of lending a helping hand to the poor and needy. With the activation of the Online Donation System, which is an essential fundraising tool, the foundation will now be able to accept real-time donation from nationwide.

The system is linked to AEON’s main website and is able to provide payment options in the preference of donors, including credit card & debit payment. Besides encouraging the public to contribute for good cause, the system can accept one-time contribution as well as recurring contributions from the same donor with just a click away.

“Over the years of MAF operation, the response we received from the community has always been good. This foundation is truly close to the heart of the company and our staff. We hope the Online Donation System will enhance the donation successful rate by removing traditional trivial donation process, subsequently drives more charity income for the Malaysian AEON Foundation Fund,” said Nur Qamarina Chew, Managing Director of AEON CO. (M) BHD. & Vice President I of Malaysian AEON Foundation.

As a leading international retailer, one of the company’s promises to its customers is to provide good support to the communities around the malls and selflessly lead the way to better growth while serving as good corporate citizen to the country that it’s doing business in.


About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, being the country’s leading retailer with 29 AEON outlets and 3 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community towards creating a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores across peninsular Malaysia strives to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of their target market needs, aided by optimal product-mix, AEON strives to surpass consumer expectations and enhance their experience every time they shop. Hence their tagline “AEON Enriching Your Lifestyle”.

AEON strongly supports environmental sustainability. It actively supports various causes, including recycling, energy conservation and tree planting, engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large. 

2014 marks a significant milestone for AEON CO. (M) BHD. with 30 years of excellence to boast, by staying relevant and competitive in the dynamic market. In commemorating its 30th anniversary, the celebration will continue to enrich lives of Malaysians and growing the nation with passion, love and inspiration.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

About “With All Our Hearts” (WAOH), Malaysian AEON Foundation

Inspired by the desire to reach out to the underprivileged children in Malaysia, AEON CO. (M) BHD & AEON Credit Services (M) BHD had established the “With All Our Hearts” (WAOH), Malaysian AEON Foundation. The mission of the Foundation is to be continuously involved in raising funds for the benefit of all Malaysians especially the children, irrespective of their race, religion and creed.

The Malaysian AEON Foundation also hopes to provide financial aid to those who are in need of an education, a proper living environment and medical assistance, an opportunity for the younger generation to live to their fullest potential, for a better future.

To date, the Malaysian AEON Foundation has raised and donated more than RM 4 million for various charitable organisations and less privileged individuals.


Zakimarhaini Bt. Mohd Said
PR Manager, AEON CO. (M) BHD
Tel : 03-9207 6246
Fax : 03 -9207 2350
Email : zakimarhaini@aeonretail.com.my