Shah Alam, 23 January 2016 - AEON Co (M) Bhd lives up to its environment preservation commitment with the initiation of its latest Hometown Forest Programme at the soon-to-be-open AEON Mall Shah Alam.
First held in Ayer Keroh, Melaka, the tree-planting initiative is a 25-year-long AEON tradition and is carried out at each of its new mall. Managing Director of AEON Co (M) Bhd, Ms Nur Qamarina Chew, explained, "As a responsible corporate citizen, AEON will continue to contribute its resources to preserving the eco-systems wherever our stores or malls are present. For the record, AEON has planted more than 10 million trees and shrubs throughout its global network. We believe in promoting awareness of the urgent need to green and preserve our planet, not just for ourselves but also for our future generations."
Launched by Chief Minister of Selangor, YAB Dato' Seri Mohamed Azmin bin Ali, and attended by Chairman of AEON Co (M) Bhd, YBhg Dato' Abdullah bin Mohd Yusof, the event held today saw the participation of 850 volunteers across various organisations. The involved parties included Shah Alam City Council, Royal Malaysia Police Force (Shah Alam division), Fire and Rescue Department of Malaysia (Selangor division), AEON business partners, as well as students from local schools and universities along with AEON Cheers Club members.
The tree-planting activity was preceded by a short briefing by Dr Ang Lai Hoe of the Forest Research Institute of Malaysia (FRIM). Up to 13,000 plants-from fruit trees and palm trees to herbs and flowers-were given a new home around the vicinity of AEON Mall Shah Alam.
Additionally, AEON, together with FRIM, has set up an Educational Forest Area at AEON Mall Shah Alam to educate the younger generation on the preservation of endangered tree species. The 'forest' features six medicinal plants (Serai, Bunga Kantan, Pandan, Mahkota Dewa, Mas Cotek and Orange Jasmine) and 53 main tree species and fruit trees (they include Merbau, Keruing, Jering and Rambai).
Every volunteer of the day was gifted with a tree, prepared by the Free Tree Society together with the AEON Cares team, to take home after the event. On top of being a token of appreciation for their help, the giveaway was also an extension of AEON's efforts in cultivating a 'green' movement by encouraging a habit of tree-planting at home.
During the event, the Malaysian AEON Foundation also donated RM3,000 each to five schools with the intent of helping deserving children purchase additional books for their educational betterment. The five schools that received the donation were Sek Keb Seksyen 13, Sek Keb Seksyen 9, Sek Keb Taman Tun Dr Ismail Jaya and SJK (T) Ladang Glenmarie.
About AEON Mall Shah Alam
AEON Mall Shah Alam is set to open its doors to the public in March 2016. It is conveniently accessible via the Federal Highway and the North Klang-Valley Expressway (NKVE). With a built-up area of 1.5m square feet and consisting of 200 retail lots and 2,500 parking bays, AEON Mall Shah Alam delivers a brand new lifestyle mall concept. Its offerings include International Duplex Concept Stores, Financial Centre, Culture Discovery, International Fashion Styles and Local Fashion Trends, Home Living Anchor, Active Zone and Entertainment Hub.
About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 29 AEON outlets and 4 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.
For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246