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THE NEW AEON MALL SHAH ALAM GETS A ROYAL TOUCH
Also features a unique four-season-themed decor

Shah Alam, 22 March 2016 - DYMM Sultan of Selangor, Sultan Sharafuddin Idris Shah Al-Haj, officiated the opening of AEON Mall Shah Alam-the 25th AEON Mall and 31st AEON Store in Malaysia-today.

Going beyond its offer of pleasant retail experiences, AEON Mall Shah Alam prides itself in its camera-worthy aesthetical features. The design of the new addition to the Shah Alam landscape is inspired by an iconic landmark of the community-the Sultan Salahuddin Abdul Aziz Mosque. The highlight of its decor, however, lies in its fusion of Japanese and Islamic designs, and a one-of-a-kind four-season concept inspired by Japan's seasonal changes: summer (natsu), autumn (aki), winter (fuyu), and spring (haru).

Speaking about AEON Mall Shah Alam, Chairman of AEON Co (M) Bhd, YBhg Dato' Abdullah Mohd Yusof, added, "At AEON, we want to do more than just be a shopping space. In line with our Do Mall campaign, which was launched last year, we want to boost our customer's experience - focusing on 5 pillars (Do Yummy, Do Style, Do Together, Do Exciting and Do Fun) and that means offering the best in food, fashion, community activities, shopping experiences and entertainment. We seek to position AEON Mall Shah Alam as THE lifestyle shopping experience mall for the 650,000 people who call Shah Alam home."

Fulfilling its Do Mall promise, the 1.5 million square feet "Cultural Destination Mall" offers an exciting mix of 160 tenants, which includes international retailers such as H&M, Uniqlo and the 2nd Index Living Mall in the country. Where food is concerned, customers are spoiled for choice at the mall's Gourmet Table area, which features a wide range of dining options including a delicatessen and a bakery.

For the convenience of its shoppers, a refrigerated locker service is also available for free, allowing them to go about their activities without having to worry about their frozen or perishable groceries. Other amenities include a 2,500-lot car park, shopping cart lockers, premier prayer rooms for Muslims, a children-only restroom as well as the kid-favourite, "Kidzoona" Fantasy Train.

Guided by a "Customers First" philosophy, we always strive to do better, so that they will receive a fuss-free customer service experience. According to YBhg Dato' Abdullah, AEON has made it mandatory for every retail employee to undergo stringent in-house training to enhance their skills.

In conjunction with its grand opening, AEON Mall Shah Alam is organising a series of Japanese and local cultural activities until 10 April. Visitors to the mall can expect to be treated to a Waidako drum performance, kimono showcase, Japanese cosplay and Japanese doll-making demonstration. Within this period, shoppers will also get to enjoy exciting tenant promotions.

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About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 31 AEON outlets and 4 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Manager
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246