Leads 600 volunteers to plant 15,000 shrubs at its upcoming mall

Kota Bharu, 26 March 2016 - In line with its pledge to preserve the environment, AEON Co. (M) Bhd's Hometown Forest Program recently headed East to the soon-to-be-open AEON Mall Kota Bharu in Kelantan.

Established in 1991, the tree-planting movement is a signature AEON Co. (M) Bhd's Corporate Social Responsibility initiative held prior to the opening of its new malls. "We, at AEON, take pride in our longstanding green conservation efforts. The Hometown Forest Program is an extension of our belief that a green environment serves as the foundation for a better quality of life. We are committed to bringing an extra touch of Mother Nature wherever we go," said Ms Nur Qamarina Chew, the Managing Director of AEON Co. (M) Bhd.

Launched today, the AEON Mall Kota Bharu's Hometown Forest Program was officiated by YB Dato' Haji Abdul Fattah bin Haji Mahmood, State Executive Councillor for Local Authority, Housing, Youth and Sports. The event also saw the attendance of the Chairman of AEON Co. (M) Bhd, YBhg Dato' Abdullah bin Mohd Yusof, and Forest Research Institute of Malaysia (FRIM) representative, Dr Ang Lai Hoe. Some of the 600 do-gooders who turned up to assist in the planting activity were the Royal Malaysia Police Force, Fire and Rescue Department of Malaysia, AEON tenants, as well as members of the local community.

Ms Nur Qamarina Chew added, "The effects of climate change are becoming more apparent than ever-the recent heatwave is an obvious example. Conserving biodiversity is a critical step to managing the problem and AEON makes a pact to support it. While we may not be able to reverse the environmental issues overnight, we can help-one tree at a time. The trees planted today will not only provide a shaded and cooler surrounding for the mall-goers, they also serve to reduce carbon footprint."

In total, up to 15,000 shrubs of 72 different varieties were planted within the surroundings of AEON Mall Kota Bharu. They included Kurma, Honeysuckle, Jasmine, Cassia, Hibiscus and Bougainvillea. Shoppers can find 476 trees within the vicinity, out of which 293 are located in the AEON Educational Forest Area. This is a partnership between FRIM and AEON, and serves as an informative space, offering the communities the opportunity to learn more about trees and medicinal plants such as Serai, Bunga Kantan, Pandan, Mahkota Dewa and Mas Cotek.


About AEON Mall Kota Bharu

Dedicating itself to "enriching lifestyles", AEON Mall Kota Bharu in Kelantan is set to offer a new shopping experience to the local community. Located a mere 5-minute drive away from Kota Bharu town, it is the 1st AEON Mall in the East Coast of the Peninsula, and the first mall in Kota Bharu to house a public library and a restroom catering to children only. Standing in a built-up area of over 1.3 million square feet, it features 180 retail lots, some of which include AEON Supermarket and Department Store, international and local fashion brands, an indoor sports centre, as well as a home living furniture store.

About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 31 AEON outlets and 4 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246