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AEON PRESENTS TASTE NZ FOOD FAIR
Taste New Zealand food fair introduces premium options to Malaysians

Kuala Lumpur, 21 April 2016 Catering to the discerning taste of Malaysians AEON has partnered for the fourth consecutive year with New Zealand Trade and Enterprise. Themed "Innovate with New Zealand from Land to the Sea", dairy, meat, fruit and seafood will be amongst the premium items on sale. AEON Executive Director, MrPoh Ying Loo, said, "The recent 'Answer & Win' contest received an encouraging number of submissions. We are constantly seeking ways to engage our loyal customers in funcontests and activities-it is also our way of saying thank you."

"Health conscious Malaysians are mindful of the product quality, taste and safety standards which are synonymous to New Zealand products," said Mr. Matt Ritchie, New Zealand's Trade Commissioner to Malaysia and Brunei.

"New Zealand's climate, fertile soil and relative isolation make it ideal for almost every kind of production - from sheep and cattle to cropping and horticulture," he added.

Ms. Nur Qamarina Chew, Managing Director of AEON CO. (M) BHD said, "The fair introduces products such as Whittaker's Artisan range, a world class chocolate; Organic muesli and Hake fillet which will add more diversity to the range of New Zealand products already available at AEON outlets. This will bring Malaysians to new level of a healthy living with more quality product options to choose from."

During the launch of Taste New Zealand Food Fair, Chef Faizah Zainal Abidin, a lifestyle consultant shared her cooking expertise in making simple and easy cooking recipes to whip up delicious and healthy meals.

The food fair will be held in selected AEON outlets from 21st April 2016 to 4 May 2016. Shoppers can redeem RM 10 AEON voucher when they spend RM 150 worth of New Zealand products in a single receipt, stand a chance to win New Zealand food bags worth RM200 and a chance to win a pair of AirAsia X return tickets from Kuala Lumpur to Auckland.

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NEW ZEALAND TRADE AND ENTERPRISE (NZTE)

New Zealand Trade and Enterprise (NZTE) is New Zealand's economic development and trade promotion agency. NZTE's role is to help New Zealand businesses build strategic alliances and develop commercial relationships internationally. Through a global network of 45 offices, NZTE connects New Zealand businesses with the world - sharing opportunities, knowledge, experience and networks. New Zealand creates world leading innovations and solutions for key markets, backed by science and technology, which NZTE works to promote around the world.

NZTE help investors identify New Zealand-based opportunities and gain access to government and private sector contacts. NZTE connects international buyers and investors to industries in which New Zealand has a long-term sustainable advantage and to businesses with high growth potential - in particular, value-added food and beverages and knowledge intensive manufacturing. Additional areas of focus include services such as marine, aviation, health IT; and helping to grow businesses.

NZTE focuses on international opportunities that match New Zealand's business capability and provide significant, sustained economic benefit to New Zealand.

About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 29 AEON outlets and 4 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Manager
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246