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Bringing fresh season delicacies from Setouchi area to Malaysia

Kuala Lumpur, 21 July 2016 Ė With the support of the four cities from Japan that includes Okayama, Hiroshima, Matsuyama and Takamatsu, AEON CO. (M) BHD. joins hand to host the Setouchi Fair at AEON Bandar Utama, AEON Tebrau City and AEON Queensbay between 21st until 27th July 2016.

During a launch event held today, Guest of Honour, the Deputy Chief Minister of Kelantan Yang Berhormat Dato' Mohd Amar Bin Abdullah was present to officiate the opening of the mall. He was joined by the Chairman of AEON CO. (M) BHD., YBhg. Dato' Abdullah Mohd Yusof; Managing Director of AEON ASIA SDN. BHD., Mr. Washizawa Shinobu, and the Managing Director of AEON CO. (M) BHD., Pn. Nur Qamarina Chew.

Among the distinguished guests of honour that are present to officiate the Setouchi Fair launch are Mr. Masao Omori, Mayor of Okayama, Mr. Kazumi Matsui Mayor of Hiroshima, Mr. Akio Nishiizumi Deputy Mayor of Matsuyama, Mr. Yusuke Matsushita Deputy Mayor of Takamatsu, Mr. Masaaki Okazawa General Manager AEON RETAIL Co.,Ltd. and Mr. Hiroyuki Kotera Senior General Manager Retail Business AEON CO. (M) BHD.

"The demand towards Japanese food in Malaysia has been rising in the past few years. Among many products, Japanese fruit is especially highly valued for its sweetness and quality. For this fair, there are over 120 products from the Setouchi area, including peaches from Okayama, frozen oysters from Hiroshima, sanuki-udon noodles from Takamatsu and crushed jelly containing fruits from Matsuyama. We host this fair as part of a comprehensive partnership and AEON aim to continuously promote the products from Japan" said Mr. Hiroyuki Kotera.

There will be booths to promote tourism to Japan, especially focusing on attractive sites in the Setouchi area. The major attractions in Setouchi, includes large area of which is designated as a national park, the calm inland sea and the beautiful islands and famous sites such as the a-bomb dome in Hiroshima (World Heritage) and Okayama Korakuen garden. Setouchi is also well known for its historical buildings and as a central location for art.

For a minimum purchase of RM10, customer will get a free chance to experience "Superball Sukui" a traditional game enjoyed by children during the festival. We will also introduce Okonomiyaki recipe for those health conscious that are allergic to flour

The four cities will be featuring their specialties at the fair are as follows;

  • Okayama - Hakuto (peaches) and Kibidango (dumplings)
  • Hiroshima - cooking demonstration on the Okonomiyaki and Frozen Oysters
  • Matsuyama - Crushed jelly with Beni-madonna oranges and Cooking demonstration for Jakoten fish cake
  • Takamatsu - Cooking demonstration for their knife cut sanuki udon noodles and Inaka miso


About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 32 AEON outlets and 3 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246