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AEON CELEBRATES ALLIANCE WITH BUSINESS PARTNERS
Retailer cultivates more open relationship

Kuala Lumpur, 26 July 2016 – AEON CO. (M) BHD held its Annual AEON Business Partners Alliance (ABPA) Luncheon and Awards at the InterContinental Hotel to show their gratitude to its business partners. More than 200 partners came to engage, share their opinions and ideas to further strengthen the partnership coaction with AEON, one of the fastest growing retailers in the country.

Y. Bhg. Dato' Abdullah Mohd Yusof, Chairman of AEON CO. (M) BHD said in his opening speech,
"We are grateful to our business partners who have helped us to meet and exceed expectations. To be the retailer of choice, it is necessary for us to be bold and relevant to leverage on shared expertise and resources so that collectively we continue to satisfy our customers."

"Despite low consumer sentiments, AEON has continued to retain its sales market share and competitiveness. With the Do Mall rebrand, our malls are positioned as lifestyle malls, boosting customer experience," added Mr. Poh Ying Loo, Executive Director of AEON CO. (M) BHD.

Mr Poh added that the retailer would continue to refurbish existing malls as well as opening new ones to cater to market demand. He also added that the platform allows AEON to share their vision and growth of the year with the intent to create a more open relationship with the business partners.

The event also saw the presentation of Awards in eight categories to honour partners’ achievements for their Highest Sales Growth in the year of 2015.

The winners were SCA Hygiene Marketing, Amorepacific, Khind-Mistral, Questeam, Chrisna Jenio, Padini, Thai Odyssey and Incomm Marketing.

  • Retail Business – Foodline: VINDA GROUP, SCA Hygiene Marketing Sdn Bhd
  • Retail Business – Softline: Amorepacific Malaysia Sdn Bhd
  • Retail Business – Hardline: Khind-Mistral (M) Sdn Bhd
  • Mall Business – Accessories: Questeam Sdn Bhd (TheFaceShop)
  • Mall Business – Food & Beverage: Chrisna Jenio Sdn Bhd (Auntie Anne’s)
  • Mall Business – Fashion: Padini Corporation Sdn Bhd (PDI)
  • Mall Business – Service & Entertainment: Thai Odyssey Sdn Bhd
  • Mall Business – Specialty: Incomm Marketing Sdn Bhd (Microsoft)

The event also saw Mr. Dan Foxman, Director, and Client Impact & Expertise TNS Malaysia sharing Connected Consumer and Shopper Opportunities to the attentive audience. In attendance to bolster support for the event was Yg. Berhormat Dato' Seri Mukhriz Tun Mahathir, President of ANSARA (Mara Junior College Alumni).

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About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 32 AEON outlets and 3 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Manager
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246