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AEON Mid Valley’s facelift promises a better shopping experience

Mid Valley, 15 September 2016 The upgrade is complete. Following a six-month long renovation, AEON Mid Valley officially reopens with a new look in its continuous effort to provide an enhanced shopping experience. Themed "Redefining Styles, Resetting Trends", the refurbishment centres on a blend of comfort and style to bring the best—and value-for-money—in food, fashion and lifestyle.

Mr Poh Ying Loo, the Executive Director of AEON CO. (M) BHD., said "The consumer market is always evolving and as a leading brand, AEON is constantly working to improve our services to stay ahead in the game. With the relaunch of AEON Mid Valley, we seek to uphold our promise to create an environment that enhances a premium lifestyle shopping ambience. We believe this upgrading will allow our customers to better enjoy their time at the outlet, knowing the best is available at affordable prices."

The full scale of the improvement works was unveiled to members of the media at a press conference held today. In addition to Mr Poh, the event was also attended by Mr Hiroyuki Kotera, the Executive Director of AEON CO. (M) BHD.

One of the major highlights of the upgrade is its supermarket and food section, now known as the Food Market. More than just sporting a bigger and brighter space, here, customers can expect to be greeted with a myriad of fresh produce and tasty offerings. Also located within this area is the Japanese Food World. It merges Japanese delicacies with the vibrancy of Tokyo’s culture, creating an international culinary experience.

Keeping up with the customers' expectations, the improved AEON Mid Valley offers an expanded line of fashion and beauty items including new brands in cosmetics (eg. Mamonde and Sulwhasoo), shoes (eg. Daphne and Aerosoles) and fashion (eg. Dancing Betty and Regatta Crew). In the home and living department, customers will be introduced to Zakka Living, a Japanese-style of home esthetics, and will be spoilt with choices of goods ranging from bedding to dining.

Additionally, new sections that will be housed at AEON Mid Valley include the Fitness Corner, where one can choose from a wide range of home exercise equipment; the YONEX Corner featuring badminton; and the self-explanatory Bicycle Corner. In its initiative to improve customer satisfaction, the AEON Lounge will also be introduced at the outlet. AEON members seeking added comfort can take advantage of the Lounge’s amenities, which include Wi-Fi connection, light refreshments, and reading materials.

As a token of appreciation for the support it has received throughout the years, AEON Mid Valley is running multiple promotions and exciting contests.

Beginning 15 September and while stocks last, customers who sign-up or renew a three-year AEON membership will only have to pay for two years—a discount of RM12-and will walk away with a free limited edition AEON member canvas bag and 300 AEON points. Meanwhile, the Top Spender Contest, which runs from 15 September to 16 October 2016, will reward AEON’s top spenders with amazing prizes including a Fontignac Work and a Panasonic 2-in-1 Cordless Stick Vacuum Cleaner.

For more information on other opening specials available, visit the AEON website at www.aeonretail.com.my/midvalley/.


About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 33 AEON outlets and 3 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Public Relations and Branding, AEON CO. (M) BHD
Tel : 03-9207 6246