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Every new wallet or purse purchase will come with a Lucky Five-Yen coin at selected AEON Stores.

Kuala Lumpur, 14 January 2017 The Japanese five-yen coin have a special place in the Japanese culture. Because "go yen" ( 五円) is a homophone with "go-en" (御縁) which means "good relationship", the five-yen coin is often used to symbolise the wish for a good relationship and good luck and it is widely believed that placing a five-yen coin in a new wallet before anything else would bring you good money luck. The Japanese five-yen coin have a dazzling gold hue with a hole in the centre. Some people would even string a ribbon through the hole to carry it around as a good luck charm.

With this in mind, AEON CO. (M) BHD., will be giving away a five-yen coin with every purchase of new wallets or purses from six selected AEON Stores with the Prosperity Lucky Wallet promotion. Shoppers will be able to redeem their lucky "Go-en" coin from the Customer Service Counter (GMS Department) with every new Men's or Ladies' Wallet purchase from today, while stocks last.

"We hope to bring a little piece of the Japanese culture to our customers in Malaysia. The "go-en" lucky charm is a tradition that many Japanese believe in and we hope that this promotion will bring much luck and prosperity to customers who have purchased a new wallet or purse from AEON," said Mr. Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. The AEON Prosperity Lucky Wallet Promotion is only available at AEON Taman Maluri, Bandar Utama, Mid Valley, Bukit Tinggi, Bukit Indah (JB) and Ipoh Falim.


About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 33 AEON outlets and 3 MaxValu supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government's invitation to help modernize the country's retailing industry, AEON's chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company's acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline "AEON Enriching Your Lifestyle".

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Michelle Loo
Public Relations and Branding, AEON CO. (M) BHD
03­9207 6246/ +6012­3333 956