New outlets aim to offer convenience as MaxValu Prime and Wellness establishes itself as a one-stop centre for urbanites

KUALA LUMPUR, 2 February 2018 Set to bring convenience to the Bangsar South community and its high-density workforce, AEON CO. (M) BHD. today opens its third MaxValu Prime outlet together with its 54th Wellness pharmacy outlet at The Sphere. MaxValu Prime endeavours to redefine the shopping experience of consumers in Bangsar South by creating heightened shopping and dining ambience with its extensive range of locally and globally sourced fresh, tasty and quality products while AEON Wellness pharmacy aims to provide the customers with an extensive range of health, beauty and personal wellbeing products.

The conceptualisation of MaxValu Prime and Wellness is anchored upon AEON’s promise to provide all customers with an array of products, food and beverage corners, at the same time, personify convenience at its best.

Poh Ying Loo, Executive Director of AEON CO. (M) BHD. said: “MaxValu Prime in Bangsar South represents our third outlet conceptualised with all our shoppers’ needs in mind. We are set to cater to the Bangsar South community, namely those who are working or living in the vicinity, to become their neighbourhood retailer of choice.”

Convenience for the Community and Office Workers

The rise of Bangsar South into a high-density area surrounded by offices, raised values around its vicinity, adding easy access to urban amenities, inclusive of convenient commuting options. Poh elaborated: “Conscious of the growing population and working urbanites in Bangsar South, we see this in positive light as we are ready to serve the community by providing all offerings under one roof, thus creating heightened accessibility for consumers. With the boom in the development of residences and office towers in Bangsar South, we hope MaxValu Prime and Wellness will enhance the needs of surrounding community as well as the working urbanites and provide them with a shopping and dining moment that they will enjoy and appreciate.”

One-Stop Dining Experience

MaxValu Prime's key differentiator lies in its commitment to present shoppers with an unparalleled shopping and dining experience, through fresh ingredients and delicious meal options.

A unique element of MaxValu Prime in Bangsar South is its food and beverage selection, in the form of Delicatessen and four new concepts – the ‘We Cook You Eat’ cooking station, ‘Ready-to-Cook’, ‘Meals On The Go’ and ‘Convenient Hot Meals’.

Delicatessen - a one-stop deli boasts a section selling ready-to-eat light bites and easy preparation meals such as cooked meats, hot snacks, sandwiches, salads and other similar items. This concept caters to the working crowd who wishes to grab their meals on-the-go or dine in.

Also available is a ‘We Cook You Eat’ cooking station, whereby consumers have the option to pick fresh food items with a corresponding sticker, make payment, proceed to the cooking station, choose a preferred cooking style, and wait 15 minutes for a freshly-cooked meal. Consumers need to pay RM6 (including GST) for the ‘We Cook You Eat’ service.

MaxValu Prime will also be introducing the ‘Ready-to-Cook’ concept to bring out the inner chef in everyone. There are several pre-packed assortments to choose from such as Acar Vegetables, Ayam Masak Sambal, Mixed Curry Vegetables, Kangkung with Belacan, Pucuk Paku with Belacan and many more that they can cook at home.

Last but not least, ‘Meals on the Go’ and 'Convenient Hot Meals' caters for those working urbanites that prefer to opt for a quick and yet delicious meal.

The first Maxvalu Prime is located at Sunway Velocity, while the second outlet opened on 19 January 2018 at Evo Bangi, which has similar offerings with the one at Bangsar South. The opening of MaxValu Prime Bangsar South marks the third MaxValu Prime outlet operated by AEON CO. (M) BHD., with plans to expand the brand to other areas in the near future.

AEON WELLNESS - Enriching Customer’s quality of life through health and beauty

In 2006, AEON Wellness opened its first store in Mid Valley Megamall. It has since expanded into 53 across Malaysia and evolved into an all-inclusive pharmacy offering an extensive selection of products and professional consultation services. At AEON Wellness, we take pride in our dedicated team of in-store pharmacists and beauty advisors, and aim to fulfil our customers’ growing awareness towards the importance of beauty, health and general well-being.


About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 26 AEON Malls, 33 AEON Outlets 2 MaxValu and 3 Maxvalu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold for the Retail category by Putra Brand Award for 5 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2011 and 2010.

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Almaiyah Abd Aziz
Public Relations and CSR, AEON CO. (M) BHD.
03-9207 6246

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