LAHAD DATU, 23 April 2018 Conservation efforts by AEON CO. (M) BHD. together with the World Wide Fund for Nature (WWF-Malaysia) and the Sabah Forestry Department (SFD) came to a conclusion at the official handover of the initiative today. The handover was recommended after verification that the restoration efforts have led to some positive improvements of Bukit Piton, Class 1 Forest Reserve, including Blocks 111-10 and 111-18 of 77 hectares.
Bukit Piton, located at the northern part of the Ulu Segama-Malua Forest Reserve, fell victim to extensive logging, unsustainable practices and forest fires between 1959 to 2007, which resulted in a degraded ecosystem. In 2011, AEON CO. (M) BHD. partnered with WWF-Malaysia and SFD to restore the 77 hectares through the planting of various indigenous tree species with the hope of rebuilding habitats for Orang-Utans.
Poh Ying Loo, Executive Director of AEON CO. (M) BHD. said: â€śThe driving force for this initiative was to restore what was once lost to loggers and natural disaster such as fire. A ripple effect from extensive logging left a hole in the ecosystem, leading to the destructive elements of nature that eventually depleted natural habitats. AEON, together with WWF-Malaysia and SFD, saw this as an opportunity to help wildlife and local communities. Together, we drove this initiative and devised a solution to restore these habitats and promote forest recovery.â€ť
In 2005, WWF-Malaysia conducted a survey which revealed the alarming decline of orang-utans in the Ulu Segama district . Isolated by the Segama River located south of the forest and oil palm plantations in the north, excessive logging brought about a habitat that deprived the orang-utans from food, trees to nest and to receive shelter from adverse weather conditions, thus diminishing their survival rate.
One part of the project was to recreate a thriving environment for the orang-utans by planting trees such as Laran (Neolamarckia Cadamba) and Binuang (Octomeles Sumatrana) to support the weight of the orang-utans, as well as to sustain nesting.
Datuk Sam Mannan; Chief Conservator of Forests, Sabah Forestry Department stated: â€śOver the years of preservation, we have spotted more female orang-utans with babies within the reserve. This is a positive sign, as it means that the orang-utans now are able to source for food, breed, nest and build homes in the designated areas. In addition, the fact that the orang utans are in a natural setting means it ensures their survivability and eventually thrive in a maturing reforested area. We are very honoured to work alongside AEON and WWFâ€“Malaysia to bring about this change for the better.â€ť
As the key driver of the initiative, AEON invested RM 500,000 and planted more than 12,000 trees since 2011. The first 1,000 trees were planted by 300 school children, Malaysia Armed Forces and AEON volunteers towards the conservation of Bukit Piton. This is in line with its effort to extend its commitment towards the conservation of nature, and especially to protect and nurture a greener environment. AEON is committed to work towards a sustainable society with stakeholders, taking a leaf off its basic principles of â€śPursuing Peace, Respecting Humanity and Contributing to Local Communities, Centred on Customersâ€ť.
â€śWe must realise that Mother Earth is our home, and if we do not take ownership to ensure that it is well-looked after, then we will have no legacy left for our next generation. Because of this, AEON is motivated to cement an initiative towards ecological sustenance by continuing to take our tree planting initiatives to the next level,â€ť ended Poh.
The handing over of the Project Site was received by Datuk Sam Mannan, the Chief Conservator of Forests of Sabah Forestry Department. This was witnessed by Datoâ€™ Dr Dionysius Sharma, Chief Executive Officer of WWF-Malaysia; Mr. Poh Ying Loo, Executive Director of AEON CO. (M) BHD., Mr. Kenji Hata, General Manager of AEON Co. (M) Bhd., and various officials from the Sabah Forestry Department and AEON representatives.
About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets 2 MaxValu and 3 Maxvalu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEONâ€™s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Governmentâ€™s invitation to help modernize the countryâ€™s retailing industry, AEONâ€™s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its "Customer First" philosophy, the companyâ€™s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline â€śAEON Enriching Your Lifestyleâ€ť.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognitionâ€™s of AEONâ€™s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for â€śBest Efforts in Social Responsibilityâ€ť in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes
For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my
Almaiyah Abd Aziz
Public Relations and CSR, AEON CO. (M) BHD.
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