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AEON’ S TREE-PLANTING INITIATIVE MARKS ITS PRESENCE IN NILAI
AEON Hometown Forest Programme is aimed at preserving the environment through collaboration with the local community

AEON CO. (M) BHD. extended a helping hand to the environment in Nilai through AEON’s Hometown Forest Programme, with the involvement of around 800 volunteers from local residents, schools, government agencies and AEON representatives. The Hometown Forest Programme aims to highlight the importance of protecting and preserving nature while exposing environmental issues with the hopes of garnering local community support towards creating a cleaner and greener future.

After a short brief by an official from the Forest Research Institute of Malaysia (FRIM), a total of 10,000 trees ranging over 83 different species were systematically planted on the grounds at AEON MALL Nilai. Saplings such as Shorea Ovalis, Kompasta Excelsa and Syzygium Gratum were amongst the species chosen for the trees, while shrubs such as Heliconia, Iris and Murayya were planted to beautify and create a nature-friendly ambiance. On top of that, medicinal species such as the Mahkota Dewa, Pandan and Lemongrass were also planted around the mall’s vicinity.

This initiative is part of AEON CO. (M) BHD.’s corporate social responsibility programme that is always conducted together with the local community prior to the opening of any mall. The very first “AEON Hometown Forest Programme” was conducted in 1991 at AEON MALL Melaka. Since then, it has always been part of AEON tradition to plant trees on the grounds of AEON new stores. To-date, AEON CO. (M) BHD. has planted more than 500,000 trees within Malaysia over a period of 27 years and over 11 million trees on a global scale.

Managing Director of AEON CO. (M) BHD., Shinobu Washizawa said: “As part of our tradition, we feel the need to create a lasting working relationship with the residents by playing an active role in giving back to the community. In conjunction with the upcoming opening of the first AEON MALL in Nilai, this initiative provided locals with an opportunity to partake in the tree planting activities and do their bid for the environment, while allowing us to spread a self-sustaining culture as it gives us the platform to share our vision of sustainability.”

The Hometown Forest Programme was officiated by Yang Berhormat Tuan Arul Kumar a/l Jambunathan, Chairman of the Action Committee for Human Resource, Plantation & Non-Islamic Affairs, EXCO & Nilai Assemblyman in the presence of Datuk Iskandar bin Sarudin, Chairman of AEON CO. (M) BHD. and Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. They were accompanied by students from SK Taman Semarak, SK Salak Tinggi, SJKC Kuo Min, SJKT Nilai, SMK Dato’ Mohd Said; and AEON MALL Nilai management and staff.

“This programme will always be one of the best ways to help the environment. Although the fruits of our labour will not be seen instantly, but in the years to come, we will be able to witness the visibility of our effort today. It is always a delight to see so many volunteers work together to serve the community here in Nilai,” concluded Washizawa.

As a token of appreciation, the five schools that participated were each presented with RM5,000 worth of books, courtesy of Malaysian AEON Foundation.

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About AEON CO. (M) BHD

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum supermarket chain in Malaysia, with 27 AEON Malls, 35 AEON Outlets, 2 MaxValu and 3 MaxValu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry, AEON’s chain of stores strive to satisfy the ever changing needs and desires of consumers. Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline “AEON Enriching Your Lifestyle”.

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a yearlong activities to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.

AEON has been awarded the Gold in Retail category by Putra Brand Award for 7 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognition’s of AEON’s CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for “Best Efforts in Social Responsibility” in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM9 million to charity causes

For more information, please visit: www.aeonretail.com.my or www.facebook.com/aeonretail.my

Almaiyah Abd Aziz
Manager
Public Relations and CSR, AEON CO. (M) BHD.
03-9207 6246

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