Kuala Lumpur, March 12, 2020 In an effort to give customers peace of mind and also a pleasant shopping experience in view of the spread of COVID-19 during this season, AEON Group will spend RM 1.3 million to continue to undertake major sanitization and cleaning initiatives throughout the retail outlets and stores nationwide. This exercise will augur well with the major campaign, to drive up the economy by spurring customer spending.
The campaign known as âRAIKAN 101 HARI BERSAMA AEON â SAMA SAMA LAGI BESTâ is aimed at offering customers great savings and the opportunity to enjoy value added services and experiences as they shop during the Ramadhan and Hari Raya season. The integrated campaign, a collaboration between AEON CO. (M), AEON BiG and AEON Credit Service, will kick off on Friday, 20 March 2020 and end on 28 June 2020. It will be held across all AEON Retail stores, including 28 AEON Malls, 34 AEON Departmental Stores, 22 AEON BiG stores, 9 MaxValu Prime stores, 74 AEON Wellness and 24 Daiso Specialty Stores.
âWe are extremely excited about the first ever joint initiative as a Group that involves both our retail and financial entity. We believe this campaign will not only benefit our customers with great savings and value added services, but also will benefit our SMEs, especially during this challenging market condition,â remarks Shafie Shamsuddin, Chief Executive Officer, AEON Retail (Malaysia).
The campaign which will be held throughout the country is also aimed at encouraging the usage of the AEON Member Plus (âAMPâ) Card, the loyalty and prepaid card that can be used in both AEON CO. (M) and AEON BiG.
Yuro Kisaka, Managing Director of AEON Credit Service (M) Berhad said, âIn view of the current COVID-19, we have to be extra cautious in managing our day to day life and minimise the risks of the virus being spread through hands such as passing cash from one person to another. With AEON Member Plus card, we want to encourage shoppers to download and take advantage of the AEON Wallet for ease of mind when it comes to making payment without having to make cash transactions or hold any cash in hand. As we are now in the era of cashless society, AEON Member Plus card and AEON Wallet provides fast payment and the convenience in any payment transactions, putting our customersâ minds at ease every time they shopâ.
To signify the launch of the Campaign on 20 March 2020, an âAll Night Saleâ, a special event, that will start at 6pm and end at 6am the following day will be held at at all AEON Malls, AEON Department Stores, AEON BiG (selected standalone stores), AEON Wellness and Daiso (franchised by AEON). The event will be streamed âliveâ on AEON Retail Facebook, with special celebrity appearances such as Diana Danielle and Izzue Islam.
âWe believe this campaign will be well received by the customers which formed part of our efforts to continually challenge ourselves to exceed our customersâ expectations,â concluded Shafie.
About AEON CO. (M) BHD
AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum Supermarket chain in Malaysia, with 28 AEON MALLs, 34 AEON Outlets, 5 MaxValu Prime Supermarkets across the country. In the spirit of the name AEON, which means eternity in Latin, AEONâs goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises. Incorporated in 1984 in response to the Malaysian Governmentâs invitation to help modernize the countryâs retailing industry, AEONâs chain of stores strives to satisfy the ever-changing needs and desires of consumers. Guided by its âCustomer Firstâ philosophy, the companyâs acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. All this is encapsulated in the tagline âAEON Enriching Your Lifestyleâ.
AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.
In 2015, AEON introduced the 'Do Mall' initiative as part of its rebranding exercise to rebrand AEON Shopping Centres to AEON Mall. The initiative marks a next step in product innovation whilst maintaining customers' favourites, a year-long activity to enhance shopping experience and a new refreshed AEON Mall with more offerings from food, to entertainment, to fashion and to community events.
AEON was awarded the Gold in Retail category by Putra Brand Award for 9 consecutive years since 2011. AEON was also awarded Green Leadership by Asia Pacific Entrepreneurship Awards in 2010 and 2011. In recognitionâs of AEONâs CSR initiative, the Federation of Asia-Pacific Retailers Associations (FAPRA) awarded AEON the Regional Award for âBest Efforts in Social Responsibilityâ in 2017. To date, AEON has planted more than 500,000 trees within Malaysia and the Malaysian AEON Foundation (MAF) has donated more than RM12 million to charity causes.
For more information, please contact 1-300-80-2366 or; visit the respective site:
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AEON CREDIT SERVICE (M) BERHAD
AEON Credit Service (M) Berhad (âAEON Creditâ or the âCompanyâ) was incorporated on 6 December 1996 and was converted into a public limited company on 9 February 2007 and listed on the Main Market at Bursa Malaysia Securities Berhad on 12 December 2007. AEON Credit commenced operations in 1997 by providing Easy Payment schemes for purchase of consumer durables through appointed retail merchants and chain stores.
Today, the business of the Company had expanded to include issuance of Credit Cards, Easy Payment, hire purchases financing for motor vehicles, Personal Financing schemes, insurance sales business and other services.
The Company currently has five Regional Offices, 71 branches and Service Centres located in the major shopping centres and towns and a network of more than 12,000 participating merchant outlets nationwide.
AEON BIG (M) SDN BHD
The term âAEONâ has its origins in a Latin root meaning âeternityâ. The customerâs beliefs and desires comprise the central core of our philosophy. At AEON, our eternal mission as a corporate group is to benefit our customers, and our operations are thus customer-focused to the highest degree.
AEON today has grown into a comprehensive Group encompassing over 250 companies and business entities in 12 business segments including retail, financial services, shopping center development, and services. More than 360,000 people Aeon employees working in these 250 companies under the AEON Group in Japan and abroad are striving to contribute to the convenient and comfortable living of our customer and to achieve global customer satisfaction.
AEON Co Ltd purchased the shares of Magnificient Diagraph Sdn Bhd, in Malaysia on 31 October 2012. Pursuant to the acquisition, there was a change of company name from Magnificient Diagraph Sdn Bhd to AEON BIG (M) SDN BHD. The Acquisition is part of the AEON Group plans to expand the business in South East Asia and further develop their Asean operations. Today, AEON BIG (M) SDN BHD currently operates 22 Hypermarkets under the trade name of âAEON BIGâ in Malaysia.
AEON BIG is bringing in BIG CHOICES, with GREAT VALUES. The color ORANGE signifies friendliness; joyfulness, clear, simple and the best quality in line with our customerâs way of life.
Almaiyah Abd Aziz
Corporate Communication and CSR
AEON CO. (M) BHD.