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Launch of Karnival Bumi Kenyalang AEON Initiative to Elevate the Values of Malaysia’s Local Products

An initiative to generate the income of Small and Medium-sized Enterprises (SMEs) post Recovery Movement Control Order (RMCO)

NILAI, 22 September 2020 Karnival Bumi Kenyalang held from 14th September 2020 until 30th September 2020 at AEON Mall Nilai. This program is a collaboration between AEON Retail Malaysia, Ministry of Domestic Trade and Consumer Affairs (MDTCA), Ministry of International Trade and Industry, Industrial Terminal & Entrepreneur Development Sarawak (MINTRED) and Sarawak Economic Development Corporation (SEDC). This event highlights products and services from 29 well-known Sarawak entrepreneurs. This 16 days-carnival will also feature the beauty of Sarawak traditional dance and art.

Yang Berhormat Datuk Alexander Nanta Linggi, Minister of Ministry of Domestic Trade and Consumer Affairs officiated the event today. Datuk Seri Haji Hasnol Zam Zam, Chief Secretary of KPDNHEP, Yang Berhormat Datuk Haji Mohd Naroden, Assistant Minister of International Trade and Industry, Industrial Terminal & Entrepreneur Development (MINTRED), Datuk Iskandar Sarudin, Chairman of AEON CO. (M) BHD., Shafie Shamsuddin, Chief Executive Officer (CEO) of AEON Retail Malaysia and Dr. Kasuma Satria, Chief Human Resources Officer and Director of Corporate Communication of AEON Retail Malaysia were also present.

YB Datuk Alexander in his speech, “By building and strengthening the domestic economic sectors, we can minimize the impact of external economic factors, hence expediting the recovery of our country’s economy. Karnival Bumi Kenyalang, which is a part of Kempen Beli Barangan Malaysia (KBBM), is one of the examples whereby we want to create the awareness of local products by empowering our local entrepreneurs to go outside of their area and share the beauty and specialty of the products and services within domestic market.”

Shafie Shamsuddin said, “AEON is very grateful for being given the opportunity to be part of the government initiatives to support and alleviate the local entrepreneurs. It is one of AEON core values that we are always committed to support our local community growth and act as a good corporate citizen in serving the society. We welcome any local entrepreneurs to be part of this journey with us.”

Karnival Bumi Kenyalang is an effort from AEON Retail Malaysia, Federal and Sarawak’s government to provide a platform for the local entrepreneurs to spur the local spending among the consumers and subsequently contribute the economic recovery. AEON which has always been very supportive to support the local SME growth has also organized “Program Prihatin AEON Bersama Perusahaan Kecil dan Sederhana (PKS)” from 27th June 2020 until 30th September 2020 in 7 selected AEON Malls in the country.



AEON Retail consists of two retails players namely AEON CO. (M) BHD. and AEON BIG (M) SDN BHD.

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum Supermarket chain in Malaysia, with 28 AEON MALLs, 34 AEON Outlets, 10 MaxValu Prime Supermarkets across the country. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernize the country’s retailing industry. AEON’s chain of stores strives to satisfy the ever-changing needs and desires of consumers.

AEON BIG (M) SDN BHD currently operates 21 Hypermarkets under the trade name of “AEON BIG” in Malaysia. It offers BIG CHOICES, with GREAT VALUES. AEON Co Ltd purchased the shares of Magnificient Diagraph Sdn Bhd, in Malaysia on 31 October 2012. Pursuant to the acquisition, there was a change of company name from Magnificient Diagraph Sdn Bhd to AEON BIG (M) SDN BHD. The Acquisition is part of the AEON Group plans to expand the business in South East Asia and further develop their Asean operations

Guided by its “Customer First” philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop. In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless promises.

AEON also strongly supports environmental sustainability by championing various recycling, energy conservation and tree planting causes, by engaging and encouraging various parties, including staff, customers, NGOs, government agencies and the community at large to participate.

For more information, please contact 1-300-80-2366 or; visit the respective site:
Website: http://aeonretail.com.my / http://www.aeonbig.com.my
Facebook page: http://www.facebook.com/aeonretail.my / http://www.facebook.com/MYAEONBiG
Instagram page: http://www.instagram.com/aeonretail.my
Online Shopping: www.myaeon.com.my

Almaiyah Abd Aziz
PR Manager
03-9207 6246