Home  >  News  >  Press Release  >  2021  >  AEON LAUNCHES KEMPEN BELI BARANGAN MALAYSIA KBBM 2021@AEON IN COLLABORATION WITH MINISTRY OF DOMESTIC TRADE AND CONSUMER AFFAIRS

AEON LAUNCHES 'KEMPEN BELI BARANGAN MALAYSIA' 'KBBM 2021@AEON' IN COLLABORATION WITH MINISTRY OF DOMESTIC TRADE AND CONSUMER AFFAIRS




Kuala Lumpur, 8 September 2021AEON CO. (M) BHD. (AEON) launches the 'Kempen Beli Barangan Malaysia' or KBBM 2021@AEON in collaboration with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

The 'Kempen Beli Barangan Malaysia' is a comprehensive initiative by KPDNHEP that involves a collaboration between the public and private sectors. Its aim is for the people to benefit through special prices of the local products offered. It certainly will be very helpful especially in the current situation where many consumers are affected by the COVID-19 pandemic which leads to lower purchasing power.

Apart from that, the 'Kempen Beli Barangan Malaysia' also intends to boost the sales of local entrepreneurs and to further strengthen the business operations which will generate economic development for the country.

According to Shafie Shamsuddin, Managing Director/Chief Executive Officer of AEON, "We are very grateful for being part of the 'Kempen Beli Barangan Malaysia'. Apart from helping the people, the implementation of this campaign also fosters the spirit of patriotism and love for local products. The benefits derived from the feeling of love for quality local products will lead to higher demand and increased productivity, thereby further boosting the country's economic activity. The chain reaction will also create job opportunities. Through employment and stable income, it allows for a harmonious and progressive living and a sustainable community."

"All 56 of AEON Store and AEON BiG outlets nationwide are involved with KBBM 2021@AEON which offers a variety of interesting local products at affordable prices. It runs from mid -August until year end. We are very thankful to the Ministry of Domestic Trade and Consumer Affairs for this collaboration opportunity. As a strategic retail partner, we provide full cooperation and will support with the best marketing and sales activities - offline and online - to ensure the success of the campaign," said Shafie.

AEON will also use its digital platform to promote the local products. Additionally, other mechanisms that will be enforced in conjunction with KBBM 2021@AEON are the offering of business lots for small and medium enterprises (SMEs), promotion through social media such as FB Live, and special discounts during the festive season.

The virtual launch ceremony was officiated by Datuk Seri Haji Hasnol Zam Zam Haji Ahmad, Secretary General, KPDNHEP while AEON was represented by Shafie Shamsuddin, its Managing Director/Chief Executive Officer.

It was also attended by about 100 guests consisting of the management and staff of KPDNHEP, AEON, AEON BiG, Syarikat Faiza Sdn. Bhd., Delima Oil Products Sdn. Bhd., KHIND Marketing (M) Sdn. Bhd, Aleesya Batik Solutions, The Flickstore, media representatives and many more.

AEON's involvement in the "Kempen Beli Barangan Malaysia" is in line with its effort to champion the United Nations Sustainable Development Goal - Decent Work and Economic Growth (SDG 8). It promotes continuity, inclusivity and sustainable economic growth and provides suitable employment for all.

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About AEON Retail

AEON CO. (M) BHD. is a leading General Merchandise Stores (GMS) cum Supermarket chain in Malaysia, with 28 AEON Malls, 34 AEON Stores, 9 MaxValu Prime, 65 AEON Wellness and 42 DAISO across the country. Incorporated in 1984 in response to the Malaysian Government’s invitation to help modernise the country's retailing industry, AEON's chain of stores strives to satisfy the ever-changing needs and desires of consumers.

AEON BiG (M) SDN. BHD. currently operates 22 hypermarkets under the trade name of "AEON BiG" in Malaysia. It offers various choices with great values. The acquisition is part of AEON Group plans to expand the business in South East Asia and further develop their Asean operations. Guided by its "Customer First" philosophy, the company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop.

In the spirit of the name AEON, which means eternity in Latin, AEON's goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless possibilities

For more information, please contact 1-300-80-2366 or; visit the respective site:
Website: http://aeonretail.com.my / http://www.aeonbig.com.my
Facebook page: http://www.facebook.com/aeonretail.my / http://www.facebook.com/MYAEONBiG
Instagram page: http://www.instagram.com/aeonretail.my
Online Shopping: www.myaeon.com.my

Nik Surina Suria
Corporate Communications
AEON CO. (M) BHD.
013 367 6488

Fairas Imran Jaapar
Corporate Communications Department